In the ever-evolving landscape of customer loyalty programs, the digital era has ushered in a transformation in how consumers perceive brand loyalty. Despite this shift,
So, why are mobile loyalty apps swiftly replacing traditional loyalty programs? And what makes going digital with your loyalty program a wise choice? Let's delve into the reasons behind this shift.
Loyalty in the Digital Realm
These five compelling reasons underscore why transitioning from paper punch cards to a loyalty app is a strategic move:
A 2018 survey by CodeBroker targeting over 440 millennials engaged in loyalty programs across various industries, including retail, credit cards, restaurants, and travel, yielded a staggering revelation. An overwhelming 97 percent of respondents expressed their willingness to actively engage with loyalty programs if they could access their rewards directly from their smartphones.
Given that millennials currently wield substantial spending power, it's imperative for brands to cater to the needs and expectations of this consumer segment. In the broader context, a recent report from Vibes discovered that 73 percent of smartphone users aspire to store all their loyalty program memberships on their devices for convenient access and seamless management.
The same report also highlighted that consumers hold more favorable opinions of loyalty programs that have adapted to optimize the mobile experience. In a world where mobile phones have become indispensable, paper or plastic loyalty cards often languish in the forgotten realms of our wallets or are lost altogether.