If you have an iPhone, open the Wallet app and see what is inside.
Maybe a credit card, a bus ticket, or a cinema pass.
Those are not just images. They are real digital objects.
Now imagine this: instead of your customer carrying a paper loyalty card that gets lost or forgotten, they have an Apple Wallet pass that updates automatically when they earn a stamp and even notifies them when they are near your business.
You do not need to ask customers to download an app.
You do not need a developer.
Setup is simple, and the result is a modern loyalty program with no paper and no lost cards.
What Is an Apple Wallet Pass
An Apple Wallet pass is not a PDF or an image saved on a phone.
It is a native object recognized by the iPhone operating system.
When a customer adds your loyalty pass, it appears in the Wallet app (the same place as credit cards and tickets).
The pass can include:
- Your business logo and name
- Number of stamps collected
- A QR code for validation
- Address and phone number
- A link to your website
Here is the key point:
When you add a stamp in your system (for example, using Yalt), the pass updates automatically.
The customer does nothing. No app opening. No manual refresh.
The stamp counter updates on its own.
This is powered by a technology called PassKit, created by Apple.
How Customers Add the Pass
There are three simple ways:
1. Link (most popular)
You send a link via WhatsApp or email.
The customer clicks and selects “Add to Wallet.”
Done in seconds.
2. QR code at your store
Place a QR code on your door or a poster.
The customer scans it with their iPhone and adds the pass instantly.
3. Printed card with QR code
You hand out a physical card with a QR code.
The customer scans and adds it.
Most customers prefer the link because it is fast and requires no in-store action.
Location-Based Notifications
This is where it becomes powerful.
You can configure the pass to trigger a notification when a customer is near your business (for example, within 100 to 500 meters).
The iPhone shows a subtle notification on the lock screen.
No sound. No vibration. Not intrusive.
Example:
“You are near João’s Bookstore.”
Why does this work?
Because it is not spam.
It only appears when the customer is physically nearby.
Businesses using location-based notifications often see an 8 to 12 percent increase in spontaneous visits, especially on weekends.
Apple Wallet vs Google Wallet
Apple Wallet is for iPhones.
Google Wallet (formerly Google Pay) is for Android devices.
If you want to reach all customers, you should offer both.
The good news: platforms like Yalt generate both versions with the same structure.
For users, the experience is identical:
- Open Wallet
- See the pass
- Receive contextual notifications
Real Example: Coffee Shop in Coimbra
A specialty coffee shop in Coimbra used paper loyalty cards.
Each coffee = one stamp. Ten stamps = one free coffee.
The problem:
35 percent of cards were lost.
Customers would come a few times, lose the card, and lose motivation to return.
They switched to Apple Wallet and Google Wallet.
They placed a QR code at the entrance and sent a link via WhatsApp.
In one week, 240 out of 310 active customers added the pass.
Card loss dropped to zero.
But the biggest impact came from notifications.
With a 2 km notification radius:
- By month 3, notifications generated 12 percent of visits
- Around 45 customers came from notifications
- About €300 in additional monthly revenue
They added a small incentive (first 50 customers responding to a notification get an extra coffee), and it went viral.
They grew from 240 to 390 active pass users in two months.
How to Create Your Pass in 5 Steps
No technical knowledge required.
If you use Yalt:
Step 1
Go to the loyalty panel and select “Create digital pass.”
Step 2
Customize the design
Add your logo, choose colors, define the stamp counter.
Step 3
Set location and notification radius
(100m, 500m, 1km, etc.)
Step 4
Generate your link
Yalt creates a unique URL to share.
Step 5
Test it
Scan it yourself and check:
- Pass appears correctly
- Stamp counter works
- Notifications trigger
Then share the link via WhatsApp, email, or QR code.
Done.
What a Loyalty Pass Includes
A typical pass contains:
- Logo and business name
- Visual stamp counter
- QR code for staff validation
- Address and opening hours
- Website or menu link
- Optional barcode (if your POS supports it)
The design is clean and professional.
It also works offline. The pass remains accessible even without internet.
FAQ
Do customers need iCloud?
No. Apple Wallet works without iCloud. Only an iPhone is required.
What if the customer changes phone?
If iCloud is enabled, passes sync automatically.
If not, the customer simply re-adds the pass using the link.
The stamp data is محفوظ on Yalt servers, not on the phone.
Does it work on Android?
Yes. Google Wallet works the same way.
Customers scan a QR code or click a link to add the pass and receive notifications.
