Introduction
Running email campaigns is one of the most effective ways to increase customer retention and boost sales, especially for businesses already using Vendus POS. However, Vendus itself does not include built-in email marketing tools.
The good news is that you can connect Vendus to Yalt, a loyalty and marketing automation platform, and create personalized campaigns based on your customers’ purchasing behavior.
In this article, we explain how to create an email campaign with Vendus by importing your customers into Yalt, applying RFM segmentation, and even automating messages to drive more loyalty and sales.
1. Why Vendus Needs Yalt for Email Campaigns
Vendus POS is excellent for managing sales, products, and customers, but it does not offer native email marketing functionality.
This is where Yalt comes in, complementing Vendus with everything you need to communicate with your customer base:
- Sending segmented email campaigns
- Smart filters based on purchasing behavior
- Automated and recurring campaigns
- Direct integration with POS and CRM
With this connection, Vendus becomes your central customer data hub, and Yalt turns that data into effective marketing actions.
2. How to Integrate Vendus with Yalt
To get started, you need to connect Vendus to Yalt, which is a quick and simple process.
Step by step:
- Access your Yalt account
- Go to the “Integrations” section and select Vendus
- Enter your Vendus account credentials
- Authorize the synchronization of customer data and purchase history
Once the integration is active, Yalt will automatically sync all existing customers from Vendus.
The most interesting part is that every new customer profile created in Vendus is automatically available in Yalt (without manual imports).
This means your Yalt customer base grows automatically as you register new sales in your POS.
With each new customer captured, Yalt updates the profile and maintains a centralized history, ready for future email or SMS campaigns.
3. Segment Your Customers with RFM and Custom Filters
A successful email campaign starts with smart segmentation.
In Yalt, you can use the RFM methodology (Recency, Frequency, Monetary) to identify:
- Loyal customers (who purchase regularly)
- Inactive customers (who need reactivation)
- High-value customers (big spenders)
Additionally, you can apply extra filters such as product category, visit frequency, or average spending.
💡 Example: send a “Winter Welcome” discount campaign only to customers who haven’t purchased in more than 60 days.
4. Create and Automate Email Campaigns
After segmentation, it’s time to create your email campaign within Yalt.
You can choose between two types:
- One-time campaigns (ideal for seasonal promotions, new products, or events)
- Automated campaigns (triggered automatically when a customer meets certain conditions, such as a birthday or X days without a purchase)
Each email can be personalized with the customer’s name, favorite products, and exclusive discounts.
Yalt also provides full reports on open rates and clicks, allowing you to measure the success of each campaign.
5. How to Measure Results and Optimize Future Campaigns
After sending your campaigns, Yalt provides detailed reports including:
- Open and click rates
- Conversions by segment
- Campaign performance
With these metrics, you can adjust your strategy and improve retention rates.
For example, if an “Inactive Customer” campaign performs well, you can automate it to run monthly.
Conclusion
Although Vendus POS does not include native email marketing, integrating it with Yalt unlocks new possibilities.
With Yalt, you can segment customers, create personalized campaigns, and automate communications based on real purchasing data.
Additionally, every customer created in Vendus is automatically synced with Yalt, allowing your customer base to grow continuously and effortlessly.
If you want to turn your Vendus into a true engine for customer loyalty and sales, Yalt is the right partner.
