Integration withWebhooks

What are Yalt Webhooks?

Yalt Webhooks are real-time HTTP callbacks that notify your systems instantly when events occur in your customer loyalty programs. Instead of constantly polling the Yalt API to check for changes, webhooks push notifications to your server endpoints the moment something happens—a customer earns points, redeems a reward, advances to a new loyalty tier, or any other significant loyalty program event. Each webhook delivers a structured JSON payload containing complete event details, enabling your systems to react immediately and automate workflows across your technology stack. Webhooks support retry logic, signature verification for security, and comprehensive event types covering all aspects of loyalty program activity.

Why use Yalt Webhooks?

Webhooks enable event-driven architectures where loyalty program activities automatically trigger actions across your business systems. This eliminates the inefficiency and latency of polling-based integrations while enabling truly real-time customer experiences. When a customer redeems a reward, webhooks can instantly notify your fulfillment system to begin processing. When loyalty points are earned, webhooks can trigger confirmations in your mobile app or update customer dashboards immediately. When automated campaigns send messages, webhooks can log activity in your CRM. This event-driven approach enables businesses to build sophisticated, responsive loyalty ecosystems where systems react intelligently to customer behavior the moment it occurs, creating seamless experiences that drive engagement and satisfaction.

How webhook integrations work

Setting up webhooks involves registering your server endpoints with Yalt and selecting which loyalty program events you want to receive. When those events occur—a transaction is processed, points are awarded, a reward is redeemed, a customer advances tiers, or an automated campaign is triggered—Yalt immediately sends an HTTP POST request to your registered endpoints containing a structured JSON payload with complete event details. Your server processes the payload and takes appropriate actions—updating displays, triggering workflows, logging activities, or initiating processes in connected systems. Yalt's webhook system includes automatic retries with exponential backoff if your endpoint is temporarily unavailable, ensuring reliable event delivery even during maintenance windows or traffic spikes.

Comprehensive webhook event types

Customer events: Receive notifications when customers are created, updated, or deleted. Track changes to customer profiles, contact information, preferences, or custom attributes to keep all systems synchronized.

Transaction events: Get instant notification when transactions are processed through loyalty programs. Payload includes transaction amounts, items purchased, payment methods, and calculated loyalty rewards.

Points events: Receive real-time updates when customers earn points, redeem points, receive bonus points, or have points adjustments. Track complete points history across your technology stack.

Loyalty card events: Get notified when digital loyalty cards are issued, activated, updated, or deactivated. Monitor loyalty card usage and status changes in real-time.

Reward events: Receive instant notifications when rewards are issued, redeemed, or expired. Payload includes reward details, redemption timestamps, and customer information for fulfillment processes.

Tier advancement events: Get notified when customers advance or regress through loyalty tiers. Trigger congratulatory messages, update customer service systems, or adjust pricing in real-time.

Stamp card events: Receive notifications when stamps are issued, stamp cards are completed, or rewards are earned through stamp card programs. Enable immediate fulfillment of stamp card rewards.

Cashback events: Get instant updates when cashback is earned, redeemed, or adjusted. Synchronize cashback balances across all customer touchpoints in real-time.

Campaign events: Receive notifications when automated campaigns are triggered, messages are sent, or campaign goals are achieved. Log marketing activity in CRMs or analytics platforms.

Segment events: Get notified when customers enter or exit segments, enabling immediate personalization adjustments across systems based on behavioral changes.

Coupon events: Receive instant notifications when discount codes are generated, used, or expire. Track coupon utilization and prevent fraud across systems.

Analytics events: Get notifications when key metrics or thresholds are reached—loyalty program milestones, revenue targets, or engagement benchmarks.

Enterprise webhook capabilities

Signature verification: Every webhook includes a cryptographic signature enabling your systems to verify authenticity and prevent spoofing or tampering.

Automatic retries: Failed webhook deliveries are automatically retried with exponential backoff, ensuring events reach your systems even during temporary outages or maintenance.

Event filtering: Subscribe only to specific event types relevant to your integration, reducing noise and processing overhead.

Payload customization: Configure which data fields are included in webhook payloads to optimize payload size and include only necessary information.

Multiple endpoints: Register multiple webhook endpoints to route different event types to specialized systems—send transaction events to analytics, reward events to fulfillment, campaign events to CRM.

Monitoring and logs: Access comprehensive webhook delivery logs showing delivery status, response codes, retry attempts, and payload details for troubleshooting and auditing.

Rate limiting: Webhook deliveries respect configurable rate limits to prevent overwhelming receiving systems during high-volume periods.

Test mode: Test webhook integrations using sandbox environments before deploying to production, ensuring reliability without impacting live loyalty programs.

Strategic integration advantages

• Enable real-time customer experiences by reacting to loyalty events instantly across all touchpoints
• Eliminate polling overhead and API call costs by receiving push notifications instead of constant checking
• Build event-driven architectures where loyalty activities automatically trigger workflows across systems
• Reduce integration complexity by subscribing to events rather than implementing complex sync logic
• Improve system reliability with automatic retries ensuring events are never lost
• Scale efficiently as webhook delivery happens independently without blocking loyalty program operations
• Maintain data consistency across systems by immediately propagating loyalty program changes
• Accelerate development by leveraging event notifications rather than building custom polling mechanisms
• Enable sophisticated automation scenarios spanning multiple systems triggered by single loyalty events
• Future-proof integrations by subscribing to events rather than depending on specific API endpoints

Quick webhook setup and testing

Configuring webhooks takes just minutes for developers. From your Yalt dashboard, register your server endpoints that will receive webhook notifications, select which event types you want to subscribe to, and configure signature verification using provided secret keys. Test your webhook endpoints using Yalt's testing tools that send sample payloads to verify your integration handles events correctly. The webhook system provides detailed delivery logs showing exactly what was sent, when it was sent, response codes received, and retry attempts if applicable. Once tested and verified, your webhooks go live immediately, enabling your systems to react in real-time to all loyalty program activity. Comprehensive documentation includes payload schemas, signature verification examples in multiple languages, and best practices for webhook endpoint implementation.

Real-world webhook use cases

E-commerce platforms use webhooks to update customer dashboards instantly when loyalty points are earned or rewards become available, creating engaging real-time experiences. Fulfillment systems receive webhook notifications when rewards are redeemed, automatically initiating shipping or delivery processes without manual intervention. Mobile applications subscribe to loyalty events to push notifications celebrating tier advancement, points milestones, or exclusive rewards, keeping users engaged. CRM systems receive webhooks when automated campaigns send messages or customers achieve loyalty milestones, maintaining complete customer interaction history. Business intelligence platforms consume webhook events to update real-time analytics dashboards showing loyalty program performance, customer engagement, and revenue impact. Fraud prevention systems monitor transaction and redemption webhooks to identify suspicious patterns and prevent loyalty program abuse. Inventory management systems receive notifications when stamp card rewards are earned to ensure stock availability for fulfillment. Customer service platforms subscribe to loyalty events so support teams see complete loyalty activity during customer interactions, enabling personalized, informed service.