Integration withPublic API

What is the Yalt Public API?

The Yalt Public API is a comprehensive REST API that provides programmatic access to all customer loyalty program functionality. It enables developers to build custom integrations, automate loyalty workflows, synchronize customer data from any source, trigger automated campaigns, manage rewards, and extract analytics—all through standardized HTTP endpoints with JSON payloads. The API follows modern REST conventions, supports authentication via API keys or OAuth, provides comprehensive error handling, and includes detailed documentation with code examples in multiple programming languages.

Why use the Yalt Public API?

The Public API enables businesses to integrate customer loyalty programs into any system, application, or workflow without relying on pre-built connectors. Whether you're connecting custom-built systems, legacy applications, proprietary platforms, or emerging technologies, the API provides the flexibility to tailor loyalty program logic to your unique business processes. This enables sophisticated use cases that go beyond standard integrations—connecting IoT devices to loyalty programs, building custom mobile applications with loyalty features, integrating loyalty into kiosks or digital signage, or creating workflow automations that span multiple systems. The API empowers technical teams to build exactly the loyalty experiences their businesses need.

How the API enables custom loyalty programs

The Yalt API provides endpoints organized around core loyalty program entities—customers, transactions, points, rewards, loyalty cards, tiers, segments, and campaigns. Developers can create and update customer profiles, submit transactions to trigger reward calculations, issue bonus points or manual rewards, query customer loyalty status, retrieve segment membership, trigger automated campaigns, generate discount codes, and extract analytics data. All operations happen in real-time, enabling immediate loyalty program updates as events occur in connected systems. The API supports both push and pull patterns—your systems can push data to Yalt to trigger loyalty actions, and pull data from Yalt to display loyalty information in custom interfaces.

Comprehensive API capabilities for loyalty programs

Customer management: Create, update, retrieve, and search customer profiles. Manage customer attributes, contact information, preferences, and custom fields. Query customer loyalty status including points balances, tier membership, reward availability, and transaction history.

Transaction processing: Submit transactions to trigger automatic points earning, cashback accumulation, or stamp card progression. Support for complex transaction structures including line items, product categories, payment methods, and custom metadata.

Loyalty cards and points: Issue digital loyalty cards programmatically. Award bonus points, adjust balances, process redemptions, and query points history. Support for multiple point types and custom reward currencies.

Rewards and redemption: Create and manage reward catalogs. Process reward redemptions, generate discount codes, and track reward utilization. Query available rewards for specific customers based on their loyalty status.

Tiered loyalty programs: Manage tier definitions, progression rules, and tier-specific benefits. Query customer tier status, calculate tier advancement requirements, and handle manual tier adjustments for exceptions.

Customer segmentation: Create and manage customer segments programmatically. Query segment membership, calculate segment populations, and export segment lists for external use. Support for dynamic segments that update automatically based on behavior.

Automated campaigns: Trigger email and SMS marketing campaigns via API. Create event-driven campaign triggers, manage campaign templates, and query campaign performance metrics. Enable external systems to initiate loyalty communications.

Analytics and reporting: Extract loyalty program analytics including retention metrics, customer lifetime value, program ROI, campaign effectiveness, and redemption patterns. Query data at various aggregation levels from individual customers to program-wide metrics.

Stamp cards: Manage digital stamp card programs including card creation, stamp issuance, progress tracking, and completion rewards. Support for multiple concurrent stamp card campaigns.

Cashback management: Calculate and track cashback balances, process cashback redemptions, and query cashback history. Support for percentage-based and fixed-amount cashback structures.

Webhooks integration: Configure webhooks via API to receive real-time notifications of loyalty events, enabling bidirectional integrations that react instantly to loyalty program changes.

Batch operations: Perform bulk operations efficiently including batch customer imports, bulk points adjustments, or mass campaign triggers. Optimized for high-volume data synchronization.

Strategic advantages of API-driven loyalty

• Integrate customer loyalty programs into any system or application regardless of platform or technology
• Build custom user experiences that embed loyalty program features seamlessly into existing interfaces
• Automate complex loyalty workflows that span multiple systems without manual intervention
• Create innovative loyalty touchpoints in IoT devices, kiosks, mobile apps, or emerging channels
• Maintain single source of truth for customer loyalty data accessible from all business systems
• Enable real-time loyalty updates as business events occur anywhere in your technology stack
• Scale loyalty programs efficiently using programmatic management of customers, rewards, and campaigns
• Future-proof loyalty infrastructure by decoupling loyalty logic from specific applications or platforms
• Empower development teams to iterate quickly on loyalty features without vendor dependencies
• Extract loyalty data for analysis in business intelligence tools, data warehouses, or machine learning systems

Developer-friendly integration process

Getting started with the Yalt API takes just minutes for developers. Generate API credentials from your Yalt dashboard, review the comprehensive API documentation including endpoint specifications and code examples, and make your first API call using tools like Postman or curl. The API uses standard HTTP methods (GET, POST, PUT, DELETE), accepts and returns JSON payloads, and provides clear error messages with appropriate HTTP status codes. Authentication options include API keys for server-to-server integrations or OAuth for applications requiring user-specific access. Rate limiting is generous for normal usage with options for increased limits based on business needs. SDKs and code examples are provided in popular languages including Python, JavaScript, PHP, Ruby, and Java. Comprehensive webhook functionality enables bidirectional integrations that react instantly to loyalty program events.

API use cases across industries

Retail chains integrate loyalty programs into custom mobile apps, enabling customers to view loyalty cards, check points balances, browse rewards, and receive personalized offers—all through branded experiences built on the API. Manufacturing businesses connect ERP systems to loyalty programs, automatically rewarding B2B customers based on order volumes captured in business systems. Hospitality companies integrate loyalty into property management systems, updating guest loyalty status in real-time based on stays, amenities used, and spending across properties. Service businesses build loyalty into appointment booking systems, rewarding customers automatically when appointments are completed and triggering automated campaigns for service reminders. Franchises create custom portal experiences where franchisees access loyalty program data for their locations through interfaces tailored to their specific reporting and operational needs. Technology companies embed loyalty programs into IoT devices, enabling smart appliances or connected devices to reward usage patterns and trigger automated campaigns based on device data. Data teams extract loyalty metrics into data warehouses or business intelligence platforms, combining loyalty data with other business metrics for comprehensive analysis.