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This guide was created to help businesses activate and launch a loyalty program in a simple, structured, and hassle-free way.

After joining a loyalty program, it's normal to have questions about where to start, what decisions to make, and how to ensure everything works correctly from day one. This guide addresses exactly that issue.

Throughout a step-by-step checklist, you will be able to define the program strategy, choose the most suitable type of loyalty, set up sustainable rules and rewards, prepare communication, train the team, and monitor the launch with a focus on real results.

The guide covers the entire process, from onboarding to post-launch follow-up, ensuring the program doesn't stall or lose impact after the first few weeks. It includes practical guidance on customer loyalty, retention, message automation, in-store and digital communication, and daily team involvement.

It is a resource designed to be applied at your own pace, focusing on clarity, action, and building lasting relationships between the brand and its customers.


If you still have questions, our team is available to help. Also, explore the other guides and continue developing your loyalty strategy.